Pea-H

Package Design | Branding

Pea-H by the fictional brand Khemi is a two-part butterfly pea lemonade that changes color when the sweet, lemon powder is added to the butterfly pea tea. Designed to delight kids, it’s a fun, tasty treat that turns science into a magical, eye-catching experience.

Visual Identity

Meet Phoebe

Phoebe is a butterfly as butterflies symbolize change, aligning with the emphasis on the beverage being a color-changing drink. Additionally, “butterfly” is within the name of the flower used in the beverage.

The idea is simple: kids love treats, and kids love magic. The beverage combines both with a bold color shift that looks like a trick — but it’s actually a pH reaction in disguise. Behind the sweetness is a clever design meant to spark curiosity, making science fun, accessible, and delicious.

Initial Mascot Sketches