Pea-H
Package Design | Branding
Pea-H is a two-part butterfly pea lemonade made by the hypothetical brand, Khemi. The first part is the butterfly pea tea, and the second part is a sweet lemon powder. When the lemon powder is poured into the tea, the drink changes colors.
The idea is simple: kids love treats, and kids love magic. Butterfly Pea Lemonade combines both with a bold color shift that looks like a trick — but it’s actually a pH reaction in disguise. Behind the sweetness is a clever design meant to spark curiosity, making science fun, accessible, and delicious.
Visual Identity
Meet Phoebe
Phoebe is a butterfly as butterflies symbolize change, aligning with the emphasis on the beverage being
a color-changing drink. Additionally, “butterfly” is within the name of
the flower used in the beverage.
The idea is simple: kids love treats, and kids love magic. Butterfly Pea Lemonade combines both with a bold color shift that looks like a trick — but it’s actually a pH reaction in disguise. Behind the sweetness is a clever design meant to spark curiosity, making science fun, accessible, and delicious.
Initial Mascot Sketches
